FROM THE BOOK JACKET: Stop trying to beat everyone else. True success is playing by your own rules, creating work that no one can replicate. Dont be the best, be the only.
Youre on the conventional path, checking off accomplishments. You might be doing okay by normal standards, but you still feel restless, bored, and limited.
Srinivas Rao gets it. As a new business school graduate, Srinivass dreams were crushed by a soulless job that demanded only conformity. Sick of struggling to keep his head above water, Srinivas quit his job and took to the waves, pursuing his dream of learning to surf.
He also found the freedom to chart his own course. Interviewing more than five hundred creative people on his Unmistakable Creative podcast was the ultimate education. He heard how guests including Seth Godin, Elle Luna, Tim Ferriss, Simon Sinek, and Danielle LaPorte blazed their own trails. Srinivas blends his own story with theirs to tell you: You can find that courage too. Dont be just one among many—be the only. Be unmistakable.
Trying to be the best will chain you to others definition of success. Unmistakable work, on the other hand, could only have been created by one person, so competition is irrelevant. Like Banksys art or Tim Burtons films, unmistakable work needs no signature and has no precedent.
Whether youre a business owner, an artist, or just someone who wants to leave your mark on the world, Unmistakable will inspire you to create your own path and define your own success.
AUTHOR INFO: Srinivas Rao is the host and founder of the popular podcast, the Unmistakable Creative, where he's interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. His self-published book The Art of Being Unmistakable was a Wall Street Journal bestseller.
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